Marketing Your Home

This section walks you through the offer process, understanding the specific items on an offer to purchase, along with knowing what to look for when you hire a lawyer. In addition, there are five key reasons why a home is not selling in a good market.


Easing Seller's Stress

Death, taxes and moving - the three facts of life. When you are selling your home and planning a move, it is a stressful time in life. Moving is more than packing and paperwork. It is an emotional process. You are saying goodbye to memories, a neighbourhood and friends. You are thinking about the adjustments you will have to make in your new home and community. You are trying to calm yourself down. You are trying to calm down your nervous children.

You tell yourself you will meet nice people in your new neighbourhood, you bought the best home within your budget and your kids will do well in their new school. Despite all these jitters, moving is an exciting adventure with many prospects of new beginnings. Here are a few ideas on how you can make the selling of your home less stressful for you and your family.

Take time.
Don’t forget to take care of yourself and your family. This means taking a break for a movie, a meal or any other activity the family would like. Taking care of yourself is not a waste of time. Rather, it is essential. When you are stressed out yourself, you can not properly care for others or handle the numerous details involved with a move. Stress is sneaky. It eats at us during the happiest of times. Any major life change is stressful, whether positive or negative. For your family’s sake, be sure to deal with the stress as it happens. If stress is suppressed, it can wreck havoc both emotionally and physically and spread throughout your family. It is not a pleasant experience, moving a grumpy family across town or across the country.

Respect your feelings.
It is normal to feel unsure of your decision. With any major commitment, there are always second thoughts. “What on earth did I do,” worries surface after signing contracts and making life-changing decisions. You’ve probably heard the expression: “When one door closes, another opens.” Look upon this move as a new opportunity.
It is your chance to meet new people, begin life in a new environment and create a network of new friends and associates.

Conduct research.
Prior to your move, you should research your new community. Round up as much information as you can about your new community or city. What kinds of cultural offerings does the community have? Are there any landmarks that you and your family would like to visit. Are all the services you require close by?

Envision your new home.
Where will you place the furniture? What pictures will look best in what room? What about closet space? A large backyard and/or swimming pool? Try to picture you and your family spending quality time together and enjoying your new home.

Have fun.
Like the many challenges that you have previously handled, you will handle this move, just fine. And while you are at it, have some fun. Even if you are broke, take some time to go to a movie, go out for dinner or even a picnic. Engage in a fun activity that gets you and your family out of the house and away from boxes, paperwork, emotions and the pre-move concerns. Remember: the stress will not last forever. Regardless of the way you are feeling right now, you will get moved, settled into your new home and you will be just fine. Everything will fall into place. While journeying into the unknown can be difficult, it is also very rewarding.


Curb Appeal Can Enhance Your Bottom Line

Ms. Jones, a potential buyer, drives by your home prior to viewing it with her Real Estate Professional. The red brick, the large windows and the two-car garage looked very attractive in the properties listing. However, she can’t avoid noticing the patchy lawn, missing shingles on the roof, the chipped window frames, soiled siding, and kids’ bicycles and wagons stacked three-deep on the side of the garage. The front door is a foul shade of violet. Now she knows why that shot never made it into the properties listing pictorial. She shakes her head and drives away, without even getting out of her car. She calls her Real Estate Professional and says she would like to look at another house.

It’s always a good idea to improve your home’s outside appearance. In fact, it’s essential to increasing the price you will receive for your home. A prospective buyer will determine, in seconds, whether your home is a prospect.

Set the stage with good curb appeal
Curb appeal is the overall impression that your home creates when viewed by a potential buyer. It is the quality that gets buyers’ thinking about your home as their home. As soon as a potential buyer sees your home, they will begin creating an emotional connection, be that good or bad, with your home. A buyer begins to form a picture in their minds. Could I live here? Can I maintain my current lifestyle in this home? How much work do I have to do? After viewing a home that looks cared for, on the outside, they will want to move inside. Be sure to consider the following areas when enhancing your curb appeal.

Chipped or peeling paint detracts from your home’s appearance. An inexpensive paint job, including front door, fence, shutter and other surfaces can significantly enhance your home’s appearance and value. Choose a neutral color that matches the brick, siding, fence or trim of your home.

Mow and edge your lawn. Repair any unsightly patches. Trim trees and shrubs. Replace old pots with new ones. Water flowers. Store garden tools in the garage or basement.

Hose down sidewalks and driveways. Clear any clutter. Store any toys, sporting equipment or bicycles, neatly in the garage or basement. Remove stray weeds from adjoining lawn areas.

If possible hose them down, along with the siding and sidewalks. Remove any leaves or debris. If they're damaged or loose, repair them.

Complete any repairs to these areas. A fence that looks like it will blow over the in the next strong wind, leaves a bad impression. Be sure to hose down these areas, prior to viewing.

Cracked/uneven foundation
Have this area repaired. A buyer is less likely to purchase your home if they will be hit with foundation repairs.

Upgrade any worn or rusted lighting. Warm lighting around your home’s exterior creates an inviting appearance. Even a smaller home can appear cozy with the correct lighting.

Finishing touches
Put out a new, inexpensive welcome doormat. Clean any outdoor furniture and replace old and worn cushions. If you have a pet that lives in the backyard, be sure to advise your Real Estate Professional in advance. Even better, arrange for pet boarding when showing your home.

When you pay attention to the curb appeal of your home will likely spend less time on the market. Uncompleted repairs could lengthen the time needed to sell your home. The first impression that a buyer makes of your home is important. It sets the tone for the rest of the walk through. When your prospective buyer falls in love with the exterior, he or she will anticipate an equally appealing interior. With good curb appeal, you are issuing a personal invitation: “Welcome. Come on in.”

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